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Alison Miller
Create a new story and brand
Opportunity
Refine and expand the Alison Miller Real Estate brand.
Discovery
Nationally, 75% of recent sellers contacted only one agent before choosing who they worked with to sell their home. This means agents must be top-of-mind when buyers decide to sell their home.
Strategy
Create a differentiated brand platform to deliver a consistent message behind the Alison Miller brand.
Solution
A set of cohesive, differentiated and memorable marketing materials that make a great first impression and ensure Alison stays top-of-mind in the Northern Virginia market.
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